When I decided to have a really good crack at digital marketing consulting I was in hole and I was looking for answers.
(Awesome resources at bottom)
Then I came across a very slick salesman who had a fantastic campaign.
And $2000 later I signed up to a Digital Marketing Consulting course that seemed like a great fit!
- I wanted to help others to build their business
- A decade of doing my own SEO and Social Media was probably helpful (but you don’t need these)
- There is unlimited businesses who need help and this will increase
- With drive and commitment I knew I could makes sales and build a business (I had built successful and profitable businesses before)
So in 2015 I began to build my business as fast as I could. Pretty soon I had a handful of clients making about $3000/month. It remained that way for almost 2 years.
Up and down. Some months up to $5000 and some months around $1000.
Grinding… Celebrating… Taking Steps Back… Grinding… Celebrating… More Steps Back – Ahhhhhh!
Truth is I wanted so much more but even after two years of going for it I was not looking like cracking it any time soon.
So I quit.
What went wrong?
I think the answer lies at the heart of the problem faced by anyone who feels unfulfilled in their work.
The trouble for me was that I attached a good amount of who I thought I was and should be to my work.
Even though digital marketing consulting looked fantastic on the surface there were some fundamentals that were completely miss-matched.
Fundamentals Like:
- My Personality
- My Inborn Strengths
and most importantly,
- Doing Day to Day S*#t That Made Me Excited Every Day (Even after setbacks)
You know the old story about making sure you have you ladder on the right wall?
Well not only was on the wrong wall – I found there are multiple ladders!
I think finding the work that fills your cup is different for everybody. For me it was a Personality Test where I had a God moment. When I read what type of work my personality was best suited to it was like I imagine it would be when you find God.
Suddenly it became clear.
I could go on about why it did not work for me but that serves no purpose because it is all so individual. And at the end of the day – digital marketing consulting does work for others and some do excellent work and they do very well.
But for 95% of people it is a perfectly terrible choice.
My point is this: If we are to thrive in todays economy we need to understand ourselves better. We live in an awesome age of choice and opportunity and the old ways of finding a career path are very broken. From the industrial age education system to driverless cars and the gig economy (think uber and airbnb) the way we do everything and buy everything is changing faster then we can do a $100k college degree.
There are some constants though and they will lead humanity to a better place.
Those constants are our wanting to be part of communities, to help others and do the work that fills our cup.
How do you find what is right for you?
My Top Tips
- Do a Free Myers Briggs Personality Test and then read a book like Do The Work You Are
- Pay $20 and do Strengthsfinder 2.0
- Spend time journalling daily to understand yourself better.
- Hire a great coach
Hiring a great coach helped me to unlock the tangle of beliefs I had which prevented me moving forward.
If you think you might help with this – I am currently offering a limited number of free 30 min sessions where I have a series of questions that can help to unlock your work that fills your cup.
I can’t promise miracles but I can promise that I will do my best to help.
Thanks for reading!
Freedom is a choice