CF 006 : Fully Uncovering the Opportunity & Ensuring a Successful Launch
Define the Needs of Your Target Audience While Growing a Customer Base for Launch – Build a Cubicle Free Business Podcast – Episode 6
This week we tackle a challenge the guys face with fully understanding the opportunity they think exists but need to validate and define.
After sending out many targeted emails over past week they are concerned that they have not gone far enough to get an accurate understanding of the needs for the market they wish to serve.
To help with this we look at ways to contact and communicate with their target market while building a customer base for launch.
In This Episode You Will Learn;
- How uncovering a opportunity can also lead to buy-in from the target market or “avatar”
- Three ways to open the conversation with individuals in your target market
- Five elements an email should have to begin the conversation
Podcast: Play in new window | Download
Resources and Links
Template with Draft Example Email
(0:43) Foreword – Two Elements
(4:15) Introduction to “Uncovering the Opportunity”
(5:43) Main challenge
(8:20) Framework for how this work
(9:04) The angle
(10:32) Example 1 – Phone – Finding an angle
(12.24) Example 2 – Direct Mail – Finding an angle
- Sam Oven’s example from The Foundation (which my example was based on)
(14.45) Example 3 – Email – Five elements
- Subject line
- Identify with them
- Benefit
- Establish credibility
- Ask (be specific)
Template with Draft Example Email
(18:50) Planning the working and working the plan
(18:55) Have a plan
(19:50) Be clear about what you are trying to do
(20:38) The guys discuss where they are at and what their initial thoughts are
(24:15) Summary
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Cheers,
Quinn
